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I’m skeptical of buzz bands, those haphazardly assembled internet music groups with something like two or three tracks to their name. They make their way around the blogging circuit, some even fortunate enough to have a feature on Stereogum or Pitchfork, while others fall into oblivion with a “one-hit wonder” that makes everyone’s summer playlist or party sampler. Is there anything to qualify the buzz? Can, or rather should, something so ephemeral garner so much attention from trendy youth looking for the next big thing? Maybe, or perhaps not. I won’t say. But it seems like one band, Cults, has the potential to rise above their buzz, and plant their roots firmly into the quickly aging soil of contemporary indie pop.

Making the last-minute switch to headliner at Johnny Brenda’s on Saturday night, Cults took the stage after 11 pm and played a brief set (under thirty minutes) of the catchy, charmingly dark music that’s garnered them so much ‘buzz’ over the past year.
Read on for our exclusive interview with Cults where they reveal how they really feel about SXSW, their cult-like obsession with Twin Sister, and the (before unreleased) title of their upcoming album: